Tips for Writing an Effective E-mail Signature Promoting Your Blog (part 1 of 2)

Branding is big business.  Companies actually use a significant amount of their budget simply to build and fortify their brands.  Brands identify a product and are used by consumers to associate a company with a specific business or service.  When you're marketing online to promote your blog or your business, easily one of the most effective means to build your brand is using an e-mail signature, one that will identify you and associate you with a specific type of service or information.

What exactly is an e-mail signature?

An e-mail signature is an identifier that you will usually include at the end of every e-mail message, article, post or thread that you send or publish online.  It includes your name, your company, the title of your blog or website, its address and other contact information about you.

The e-mail signature is equivalent to a real world business card – its main purpose is to introduce you to visitors and readers and to provide them with a means to get in touch with you or find their way to your blog.  It's easy to set up and better yet, you can use it a thousand times each week and still not spend a single cent.

How important is an e-mail signature?  Consider the posts in blogs, articles and comments that marketers and bloggers often leave online and on all those e-mails you receive.  At the bottom, you'll find the ubiquitous e-mail signature with a short description of the blogger and their contact information.

Click on the link provided and you'll be brought to that blogger's little space in the Web.  Without a signature, it will be difficult indeed for anyone to locate that blogger's URL or at least go through the trouble of seeking him out actively in search engines.

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